The Rocca Sisters Blog

How We Use Community Marketing to Sell Your Home

When it comes to selling your home, sometimes the location is as important as the structure itself, and knowing the benefits and draws of the community in which you are selling can make a huge difference! You may have heard the old adage that it is better to be the worst house on the best street than to be the best house on the worst street. This may be a bit of an exaggeration, but the idea is that the community in which you are buying and selling really matters. That is why at the Rocca Sisters, our talented Team members are experts on every area we serve and know how to use marketing to showcase your home in the best light, drawing on what is remarkable about your community.

What is Community Marketing?

These days, people buy homes as much for the areas in which they are located as the brick and mortar particulars of the house. Things like easy access to highways or GO stations, good school districts, green spaces and other amenities are just as important as things like the number of bathrooms or a pristine kitchen. At the Rocca Sisters Team, we use a holistic approach to selling your home, allowing buyers to picture themselves enjoying all of the benefits of buying your home, including the lifestyle and culture they can expect from their new community. If we were engaging buyers to consider a home in Oakville, for example, we might draw their attention to the beautiful lakeshore, the easy access to Toronto, Hamilton, and Pearson Airport, and the quality schools it offers. For Burlington, we might point out the beautiful green spaces and golf courses, great shopping, dining, and festivals such as the Sound of Music Festival, Canada’s Largest Ribfest, and many kid-friendly community events and initiatives. For Waterdown, we would boast about the beautiful and historic Victorian-style buildings, the charming downtown area with lovely boutiques and restaurants, the quiet small-town feel, and the proximity to the Niagara Escarpment and its many parks, waterfalls, and trails.

At the Rocca Sisters Team, we know every community we serve, inside and out. If you are thinking of selling, we would love to show you how we can promote every aspect of your home’s appeal to potential buyers. Please visit www.RoccaSisters.ca/communities for a list of the areas we serve, or contact us today for a free home evaluation. Let us use our proven track record to get you the highest return on your biggest investment!