The Rocca Sisters Blog

Emotional Marketing and Selling Your Home

At The Rocca Sisters Team, we know that buying a home is not just a practical decision, but an emotional one. Sure, buying a home requires pragmatism, but savvy buyers are looking for so much more than just a roof over their heads. Two weeks ago, we introduced you to how The Rocca Sisters Team uses Community Marketing when it comes to selling your home. This week, we will be talking about the importance of what we call Emotional Marketing to appeal to the deeper sentiments of potential buyers.

What is Emotional Marketing?

Many buyers make a decision about a home within 30 seconds of entering it. Sometimes, it is something easily identifiable that entices or repels buyers — maybe the home seems overpriced, has been poorly maintained, or is too close to a busy intersection for people with small children. Other times, however, we hear from potential buyers that they do not like a home simply because they “just can’t see themselves living there”. This nebulous feeling of a buyer either seeing themselves living in a home or immediately knowing that it is not for them is where we come in.  At The Rocca Sisters Team, our talented agents are experts in seeing what is terrific about your home and how it might appeal to buyers on an emotional level. If we were listing a home on a quiet court with lots of young families, for example, we might market the home as the perfect place to raise a family and watch your kids play ball hockey in a safe community. If we had clients listing a centrally-located condominium with a lakefront view we would ask potential buyers to imagine retiring just a short walk from downtown while enjoying the serenity of watching the sunrise over Lake Ontario with their morning cup of coffee. For a listing with a large and private rear yard with a pool we would emphasize the tranquility of a backyard oasis or the joy that comes with entertaining friends and family in the warm summer months.

With our years of experience, we know what appeals to clients on both a practical and emotional level. Contact us today for a free home evaluation, and let us show you what is special about your home and how we can promote its full potential. Let us use our holistic approach and proven track and record to get you the highest return on your biggest investment!