The Rocca Sisters Blog

There’s an old adage in real estate: everyone knows a Realtor.

And while it may initially appear that having an industry professional in your close circle of family or friends is a win-win situation, it can quickly go sideways when journeying further into the buying or selling process.

If someone you know offers their assistance, here are a few valid reasons why hiring your friend or family member as your realtor can backfire.

1.) They’re not experts in your neighbourhood

Whether you’re buying or selling a home, it is essential to work with someone who has intimate knowledge of the real estate market in your specific geographic area. Otherwise, you could be at a disadvantage.

By working with a neighbourhood expert who knows the local market like the back of their hand will make all the difference in your real estate transaction.

“To successfully navigate the market, you need an agent who has professional contacts there and knows the area’s trends, history and inventory thoroughly” says Cathy Rocca.

2.) Friends may by ‘too casual’

Often times a friend does not have the boundaries that a client would have.”

They may not take your business as serious as other clients or even feel the need to spend as much time on you. What’s more, they may think they know what is best for you, when really they could not be further from your wants and needs.

“This can lead to lost time and lost opportunity,” says Cathy.

“It is important to choose a realtor that you feel comfortable with having a serious straight talk with and possibly disagreeing with.”

3.) It can lead to a friendship breakup

Dealing with something as personal, complicated, and intimidating as a real estate transaction can cause a lot of tension. Combine that with the amount of money changing hands, and you could be faced with a permanent rift between you and your loved one.

In the end, just because you are related to someone is not enough to establish a professional’s credentials. Tough standards should be used when choosing an agent, just as would be when hiring a lawyer, a tax accountant or any other business professional. Further, you should be looking for an agent who has rave reviews from clients and a track record for excellent service.

The Rocca Sisters & Associates represent a new age of expertize with traditional values and the highest professionalism. Their skyrocket to success began as top performers in their office and rose up to be a Nationally Ranked Top Producing Team in the Top 1% for Royal LePage in all of Canada.

And their goal is quite simple: to exceed the expectations of each and every one of their clients by providing an experience that is not just the best, but remarkable.

Contact The Rocca Team today and let their personal approach and proven results surpass your expectations.