The Rocca Sisters Blog

Everyone’s current situation and goals for selling a home are unique.  Though every sale is different and demands professional advice and personal attention from your realtor, pricing your home properly is essential to all selling scenarios.

The opportune time to sell is when a home first hits the market, particularly in a seller’s market like we have now. This is because many buyers have been eyeing properties currently on the market and are waiting for just the perfect one to make its debut.

Setting the proper price from the get go places you in the best possible light to appeal to the most number of buyers that have the ability to pay the price your home is worth. This translates to selling your home in a timely and efficient manner.

If your home is underpriced, you may see a large flock of onlookers and even receive multiple offers.

“But the flip side to underpricing your home is you could also lose thousands on your family’s largest investment,” warns Tanya Rocca.

An overpriced home, on the other hand, will most likely result in a lack of interest in your property and result in a scarce amount of offers.

“If your house is overpriced, viewers that do express an interest will be less inclined to put forth an offer to pay an unrealistic price,” says Cathy Rocca.

“If you wait too long and then decide to lower your price at a later time, you may have already missed out on out on many of the most interested buyers.”

Pricing a property can be viewed as a balancing act where the goal is to achieve the highest price possible but, at the same time, not to deter potential buyers from placing an offer.

Arriving at an accurate asking price involves up-to-the-minute research and experienced judgment.  Besides thoroughly analyzing current real estate market trends, your realtor should measure your home against similar neighborhood homes that have recently been sold or are currently on the market.

“You’ll want to know how long these homes were on the market, and whether sellers had to reduce their initial prices in order to sell,” says Tanya.

“It is also important to determine what features make your house stand out among others currently on the market.  After all, buyers are comparison shoppers.”

The Rocca Sisters and Associates offer a detailed Comparative Market Analysis that gives you the accurate, reliable foundation you need to price your home right.

“We use the most up-to-date statistical analysis to assess the value of your home,” says Cathy. “We price it right the first time.”

The bottom line is if you are looking for top dollar when selling your home, it’s smart to set the right price at the outset. When you offer your home at its true market value from the day it goes on the market, you’re giving yourself the best chance to receive a fair offer in a reasonable amount of time.

Contact The Rocca Sisters & Associates today for a free, no obligation assessment on the value of your home and let their personal approach and proven results surpass your expectations.