The Rocca Sisters Blog

Those who have been following the Rocca Sisters know we are the innovators of staging. What most people are not aware of is that we have been staging long before any industry courses were even available. Actually, with our well established former home decor businesses, we have been staging and helping people prepare their homes for sale well over 16 years. We have continued to study and take many courses to articulate our skills and continuously perfect our knowledge on the psychology behind how a home is set up for a successful sale.

We have become known as experts in the field, and are the go-to team in the industry, not only for clients but also peers. Since we have been providing this valuable service for so long, we have developed the ‘Staged & Sold’ brand and are owners of the trademark. Our proven statistics for average days on market as well as list-to-sell price ratio proves that our staging strategies work.

When we stage your home, we walk you through the process step-by-step and come up with a room by room action plan for both inside and outside the home. It is not simply a consultation; it is full hands-on professional staging of your entire home, completely complimentary and part of our full service program.

With our successful staging system, we work at our clients comfort level in support of flexibility. The skill of setting up a home is truly a science, controlling traffic flow, maximizing square footage and highlighting features as well as downplaying negatives – since every home has both positives and negatives. Appealing to the emotion of the buyer is a large part of what we develop since the decision to buy a home is based so much on the emotional feel and attachment that a buyer must feel and experience in your home.

We have a personal pride in placing our sign on the front lawn of a home, and it is an extension of our staged and sold brand, as well as the genuine service we provide to our clients. Our homes are always a pleasure to show according to many agents in the industry. We encourage you to visit our website to learn more about our ‘Staged & Sold’ brand. Please don’t hesitate to contact us today for your free home evaluation and staging consultation.